Content Engineering: Resume and Cover Letter Assignment
The purpose of this assignment is to produce and refine a
professional resume and letter for your job search. It is
also to help you understand how the principles of persuasion we
studiend in advertising can be applied to the job hunt, and how
to write reader-centric job correspondence.
March 18 Bring two job ads to class that you
would actually consider applying for.
Rough Draft Due
Wednesday, March 20 Bring a printed copy of
your résumé and cover letter, as well as your job ad.
Draft Due Friday, March 22 This will be turned in
as a hard copy, at the start of class. Staple a copy or
print-out of the job ad you are applying for as well.
Find materials online (or at the career
resource center) for two different jobs or summer internships
that you feel you would be qualified for. Bring these with you
to class on Monday the 19th.
In Monday's Workshop
Class: Using the two job descriptions, write a one-page
journal, in paragraph or list form, in which you assess the
aspects of your own experience that should be highlighted in a
application letter and résumé for each job. You will use these
notes as the basis for class discussion. Note: This
work will be done in class. To prepare you only need to
bring in the two job ads, and do the assigned reading.
the actual assignment: Choose only one of the
ads, and craft a résumé and cover letter as though you were
applying for the job. Remember that these documents should
be persuasive, and should target the needs of the audience (as
revealed in the job ad). Your grade will be determined
partly by how well you focus your letter and present your
experience in your résumé for the particular ad you have
chosen. We will be reviewing rough drafts of the assignment
in Wednesday's class, and turning in the final draft the
Return to the syllabus.