Content Engineering Case 3The purpose of this Case is to introduce you to the concept
of A/B testing your own content or your own promotion strategies,
and understanding how to act on the information you get
back. An overview,
explaining how your A/B test will work, and a brief rationale
explaining why this will be an effective step toward improving
your website. I had you set up two posts last week on
your site that would be ideal for this kind of testing--the post
you made with Inbound Writer and the similar post made without
it. An easy A/B test would be to use your Google Analytics
account to track the search (organic) traffic to each of these
two posts. A section reporting your
data, the results of the test. This is the raw data,
the numbers, presented in a format that is designed for the end
user of your report. Your interpretation of
this data. What does the data mean? Is it
conclusive, or inconclusive? (Note: If your data is
inconclusive, that's ok. Your grade for this assignment is
determined by how well you set up, carried out, and interpreted
the results of your test. If you get inconclusive results,
it's ok to say so.) Your recommendation for the best way to act on this
data. If your data was conclusive, you should have an
easy time with this one. If your data was inconclusive,
perhaps you should recommend a different way of doing the
test. Email the final report to me, exactly the way you would
if I were your boss. Think about how you will format your
attachment, what text should be in the body of the email, what
the subject line should be, etc. |