Content Engineering Case 1
Choose something related to your blog topic where there are
at least 3 different choices that someone could make.
example, if your blog is about cooking pancakes, there might be 3
different types of spatula that someone could use, or 3 different
brands of pancake mix, or three different meals to eat pancakes
in (What's the Best Meal for Pancakes: Breakfast, Lunch, or
Dinner?). If your blog is about teaching kindergarten,
there might be 3 different strategies for introducing
kindergarteners to the concept of subtraction, or 3 different
songs to sing for nap time, or 3 different schools of thought on
the right way to discipline the children. If your blog is
about a certain movie director, there might be 3 popular choices
for the first movie to show a friend as an introduction to this
director. Etc. I'm sure you get the idea!
you have your topic,
Do enough research so
that you can make an informed and well-substantiated
recommendation for one of the 3 choices.
Write a formal recommendation report, making a
case for your recommendation.
Imagine that your end user for
this document is your boss at work. Your boss needs to make
a quick decision about this, and will also need to know how to
defend this decision if it's challenged by the higher-ups.
Email the final report
to me, exactly the way you would if I were this boss.
Think about how you will format your attachment, what text
should be in the body of the email, what the subject line should
After the report is done, post this material to your
blog. You might be able to post the report directly
without changing the format at all (probably a bad idea).
Or, you may want to cannibalize and rewrite your report into an
engaging blog post, or series of blog posts (probably a
Rough drafts are due in class, printed out, on
Wednesday, February 6. Final drafts of the
formal recommendation report are due to me (via email) by class
time on Friday, February 8.